Masterworks

Masterworks made blue-chip art investing accessible to everyday people, letting anyone buy and trade shares in multi-million dollar works by the world's most iconic artists. The creative had to make something unfamiliar feel trustworthy, exciting, and within reach.

As a Lead Designer on the creative marketing team, co-created new workflow strategies and templates, helping drive changes that meaningfully reduced asset production time across the team.

On the campaign side, I spearheaded the brand creative for paid digital and out-of-home, building a visual language that could live everywhere from subway walls to social feeds.

The result: App downloads doubled from viewers grew from 18% to 33%.